03 Jun 2013 Monday

Vodka – The World’s Favorite Tipple.

Vodka is arguably the world’s favorite spirit in spite of it being colorless and not as strongly flavored as rum or other spirits. In fact it could precisely be this neutral character that becomes Vodka’s sweet spot - it takes on other flavors so delightfully. Vodka can be made from almost any starchy food – potatoes, molasses, sorghum, different grains, corn, beets… Vodka made from the best ingredients taste the best. Just as in any fine recipe, it is the quality of ingredients that makes all the difference. A dry vodka martini or vodka mixed with tonic water and lime makes for a great drink. Not only does a vodka drink taste great, vodka hangovers are much milder that those induced by other spirits. Some of the most popular vodka mixed drinks include Vodka Martini, Bloody Mary and Kamikaze. They are easy to make and require only few ingredients. You can never really say that this particular mix is the best because the taste is entirely subjective and all vodka drinkers have their own favorite mix.

Vodka is a versatile drink.

Whether you like the flavor of alcohol to be pronounced or almost indistinguishable from the flavor of the ingredients mixed into it, there is a vodka drink for everyone. The trick in making a great tasting vodka drink is to measure the amount of alcohol that you use in the mix. Vodka may be neutral in taste, nonetheless, some flavor is still imparted to the mix. Check the taste as you mix to create the perfect blend. Apart from the popular vodka drinks, people invent new vodka mixes every day. Vodka is like that attractive girl at the party. Easy to warm up to. Easy to handle. In the US, as early as 1985, vodka consumption was at 3.75 gallons per person. No wonder it is the world’s favorite tipple.
03 Jun 2013 Monday

Exclusiv Dirty Martini – Pickle Brine and Vodka.

Pickle brine has that vinegary, garlicky, salty taste that is just so fabulous. Most people do not throw pickle brine away, they just pour it into a shot glass and enjoy it. And why not? Why throw away something which is perfectly fine?
Pickle brine has an almost addictive flavor. Russians have used pickle brine with their vodka to create some heady mixes, for many generations. Bartenders in New York, Philadelphia, Baltimore and other cities use pickle brine to wash down a shot of bourbon or whiskey. Just a splash of olive brine in your Martini will give it that zing.
Exclusiv now pairs the Exclusiv Vodka with pickle brine. And we call this tasty mix an Exclusive Dirty Martini.
Rumor has it that pickle brine and vodka became popular when a patron asked for a shot of pickle brine to chase her vodka, at a Country Club. The bartender started selling many of this after this initial order and the drink became a big hit.
But in Russia, pickle brine has always been used with vodka and also extensively used in cooking.
Now we are bringing this to you as Exclusive Dirty Martini.
03 Jun 2013 Monday

Who Put the ‘Dirty’ in the Dirty Martini?

Although the history of the martini is somewhat cloudy, we do know that the popularity of the martini skyrocketed after British Agent 007, James Bond, ordered a martini in the hit movie "Dr. No." T. But where did the ‘dirty’ come from?
Long before 007 ordered his now infamous martini drink, the Russians were making their favorite drink of choice, a mix of vodka and pickle brine or vodka and tomato brine. The brine was taken right from the jar and mixed with the vodka. This drink was considered a ‘morning remedy’ in Russia, kind of like the Bloody Mary is in the US. Ask any Russian and they will tell you that after a long night of partying, they would make themselves a drink with pickle brine and vodka—instead of a Bloody Mary. After all, who has the time or energy to look for horseradish and tomato juice when they have a hangover? This century old martini recipe traveled around the world, with each country creating its own version of the original. In the US, bartenders take olive brine straight from the jar….blending it with vodka to create a dirty version of 007’s martini. So you see, being dirty isn’t anything new. In fact, it’s sort of an old tradition.

Exclusiv Dirty Martini Recipe

  • 3 oz Exclusiv Vodka
  • 1/2 oz Claussen dill pickle Juice/Brine
  • 1/2 oz Olive Juice
  • 1/4 oz Dry Vermouth
Garnish with a pickle and olive skewer. (trademark Daniel Seelbinder)